Mobile commerce requires sound product information for success.

September 23, 2011


“Tiny Internet” has big potential for consumer and business markets.

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What is your product information telling your customers?

August 10, 2011


Product information is a “telemetry signal” that indicates the strength or weakness of your business. 

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Data quality: first things first.

March 18, 2011

 

In the realm of “cart-and-horse,” “chicken-and-egg” analogies, it’s hard to argue that anything goes first or comes before data quality.

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Project management and change management: essential for successful MDM.

October 15, 2010

 

Sound project management and change management are essential for successful MDM initiatives.  In fact, several industry analysts and consultants have weighed in on these subjects in recent months.

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Walmart reverses course on SKU rationalization; product data becomes more important than ever.

October 8, 2010

 

Walmart appears to have thrown in the towel on SKU rationalization. Now, at least, they’ll have a larger selection of towels to choose from.  It’s likely that leading retailers in several industries will take a harder look at their own SKU rationalization plans and make adjustments to ensure customer satisfaction and retention.

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Smaller catalogs help drive online sales, cut costs, strengthen multichannel strategies.

September 28, 2010

 

Smaller, surgically precise catalogs can help companies capture sales from the many customers who peruse catalogs in the comfort of their home or office before going online to buy.

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