Mobile commerce requires sound product information for success.

September 23, 2011


“Tiny Internet” has big potential for consumer and business markets.

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What is your product information telling your customers?

August 10, 2011


Product information is a “telemetry signal” that indicates the strength or weakness of your business. 

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Data quality: first things first.

March 18, 2011

 

In the realm of “cart-and-horse,” “chicken-and-egg” analogies, it’s hard to argue that anything goes first or comes before data quality.

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Part 2 — More on social media: a powerful vector for sharing product information.

November 26, 2010

 

Social media can be the accelerant for red-hot marketing and sales or for marketing and sales disaster.  What makes the difference?  Good product information.

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Part 1 — Mobile and social media: From multichannel to omnichannel commerce.

November 23, 2010

 

Together, these powerful technologies are compelling business and consumer marketers to clean up and better manage their product information. 

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Walmart reverses course on SKU rationalization; product data becomes more important than ever.

October 8, 2010

 

Walmart appears to have thrown in the towel on SKU rationalization. Now, at least, they’ll have a larger selection of towels to choose from.  It’s likely that leading retailers in several industries will take a harder look at their own SKU rationalization plans and make adjustments to ensure customer satisfaction and retention.

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