Master data management: dialysis for enterprise data.

August 31, 2011

MDM keeps enterprises from poisoning themselves with their own data. 

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How reliable product data enables rapid-response marketing.

August 19, 2011

Have confidence in your data and be able to deploy it quickly and efficiently.

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What is your product information telling your customers?

August 10, 2011

Product information is a “telemetry signal” that indicates the strength or weakness of your business. 

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Maximizing your investment in “best-in-class” solutions.

August 2, 2011

Update your processes to take advantage of capabilities that new tools offer.

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Data governance and marketing applications: it’s time to get started.

July 29, 2011


“The best time to plant a tree is 20 years ago. The second-best time is now.”

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Maintaining a “single authoritative source” mentality in data governance programs.

July 22, 2011

Avoid data quality and version control problems from the start with sound data governance processes.

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Applied MDM: Business process management.

July 15, 2011


BPM is essential in governing master data and managing its use throughout the enterprise.

(Part of a series on how companies can leverage their master product data for more efficient operations and competitive advantage.)

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