How reliable product data enables rapid-response marketing.

August 19, 2011

Have confidence in your data and be able to deploy it quickly and efficiently.

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What is your product information telling your customers?

August 10, 2011

Product information is a “telemetry signal” that indicates the strength or weakness of your business. 

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How distributor marketing can benefit from applied master data management (MDM).

May 27, 2011


The marketing channels that leading distributors use can be more efficient and effective with product information that’s clean, current, and correct. Read the rest of this entry »

Software Marketing Part Deux: Enterworks RFI Template for PIM and Product MDM

April 28, 2011


A resource for companies that are ready to start the process of acquiring a product MDM or PIM solution.

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Delicious data.

March 28, 2011


Restaurant chains are a classic example of why an MDM repository shouldn’t become another inert, isolated stovepipe of information. 

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“Taxonomic carpet-bombing.”

January 18, 2011


What two disgruntled dinosaur hunters can teach us about best practices in product information management.

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