Applied MDM: Layout Manager for dynamic catalog publishing.

June 2, 2011


A flexible technique for using master product data in multichannel catalog production.

(Part of a series on how companies can leverage their master product data for more efficient operations and competitive advantage.)

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How distributor marketing can benefit from applied master data management (MDM).

May 27, 2011


The marketing channels that leading distributors use can be more efficient and effective with product information that’s clean, current, and correct. Read the rest of this entry »

“Applied MDM”: leveraging master data for efficient operations and competitive advantage.

May 20, 2011


…and never let the audience know how hard you’re working.  Read the rest of this entry »

Software Marketing Part Deux: Enterworks RFI Template for PIM and Product MDM

April 28, 2011


A resource for companies that are ready to start the process of acquiring a product MDM or PIM solution.

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Delicious data.

March 28, 2011


Restaurant chains are a classic example of why an MDM repository shouldn’t become another inert, isolated stovepipe of information. 

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Of catalogs and carriages.

December 17, 2010


Print catalogs continue to be relevant, useful, and popular among consumer and business audiences.  It’s not likely they’ll be put out to pasture any time soon — an apt turn of phrase, given the theme of this post.

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Part 3 — Social and mobile BPM: the debate continues.

December 3, 2010


If customers today are mobile and social, then employees are, too.  How are mobile technology and social media affecting workflow automation?

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