What is your product information telling your customers?

August 10, 2011

Product information is a “telemetry signal” that indicates the strength or weakness of your business. 

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How distributor marketing can benefit from applied master data management (MDM).

May 27, 2011


The marketing channels that leading distributors use can be more efficient and effective with product information that’s clean, current, and correct. Read the rest of this entry »

“Applied MDM”: leveraging master data for efficient operations and competitive advantage.

May 20, 2011


…and never let the audience know how hard you’re working.  Read the rest of this entry »

MDM helps electronics distributors across the spectrum.

April 13, 2011


From catalogs to supply chains, electronics distributors in all business models benefit from high-quality master product data. Read the rest of this entry »

Of catalogs and carriages.

December 17, 2010


Print catalogs continue to be relevant, useful, and popular among consumer and business audiences.  It’s not likely they’ll be put out to pasture any time soon — an apt turn of phrase, given the theme of this post.

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Part 1 — Mobile and social media: From multichannel to omnichannel commerce.

November 23, 2010


Together, these powerful technologies are compelling business and consumer marketers to clean up and better manage their product information. 

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