What is your product information telling your customers?

August 10, 2011


Product information is a “telemetry signal” that indicates the strength or weakness of your business. 

Read the rest of this entry »


How distributor marketing can benefit from applied master data management (MDM).

May 27, 2011

 

The marketing channels that leading distributors use can be more efficient and effective with product information that’s clean, current, and correct. Read the rest of this entry »


“Applied MDM”: leveraging master data for efficient operations and competitive advantage.

May 20, 2011

 

…and never let the audience know how hard you’re working.  Read the rest of this entry »


MDM helps electronics distributors across the spectrum.

April 13, 2011

 

From catalogs to supply chains, electronics distributors in all business models benefit from high-quality master product data. Read the rest of this entry »



Of catalogs and carriages.

December 17, 2010

 

Print catalogs continue to be relevant, useful, and popular among consumer and business audiences.  It’s not likely they’ll be put out to pasture any time soon — an apt turn of phrase, given the theme of this post.

Read the rest of this entry »


Part 1 — Mobile and social media: From multichannel to omnichannel commerce.

November 23, 2010

 

Together, these powerful technologies are compelling business and consumer marketers to clean up and better manage their product information. 

Read the rest of this entry »