Product information is a “telemetry signal” that indicates the strength or weakness of your business.
A flexible technique for using master product data in multichannel catalog production.
(Part of a series on how companies can leverage their master product data for more efficient operations and competitive advantage.)
The marketing channels that leading distributors use can be more efficient and effective with product information that’s clean, current, and correct. Read the rest of this entry »
…and never let the audience know how hard you’re working. Read the rest of this entry »
From catalogs to supply chains, electronics distributors in all business models benefit from high-quality master product data. Read the rest of this entry »
Print catalogs continue to be relevant, useful, and popular among consumer and business audiences. It’s not likely they’ll be put out to pasture any time soon — an apt turn of phrase, given the theme of this post.
Smaller, surgically precise catalogs can help companies capture sales from the many customers who peruse catalogs in the comfort of their home or office before going online to buy.