How reliable product data enables rapid-response marketing.

August 19, 2011


Have confidence in your data and be able to deploy it quickly and efficiently.

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Data governance and marketing applications: it’s time to get started.

July 29, 2011

 

“The best time to plant a tree is 20 years ago. The second-best time is now.”

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Applied MDM: Business process management.

July 15, 2011

 

BPM is essential in governing master data and managing its use throughout the enterprise.

(Part of a series on how companies can leverage their master product data for more efficient operations and competitive advantage.)

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Applied MDM: Layout Manager for dynamic catalog publishing.

June 2, 2011

 

A flexible technique for using master product data in multichannel catalog production.

(Part of a series on how companies can leverage their master product data for more efficient operations and competitive advantage.)

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How distributor marketing can benefit from applied master data management (MDM).

May 27, 2011

 

The marketing channels that leading distributors use can be more efficient and effective with product information that’s clean, current, and correct. Read the rest of this entry »


“Applied MDM”: leveraging master data for efficient operations and competitive advantage.

May 20, 2011

 

…and never let the audience know how hard you’re working.  Read the rest of this entry »


Bringing master data management to life.

October 29, 2010

 

“MDM solutions by themselves provide little value.”  Until they’re linked to real-world front ends that serve your business users, they aren’t going to help your business.

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