If you’ve ever wanted to be a rock star in the world of multichannel publishing and marketing, the “school of rock” starts next Monday, February 27, at eTail Palm Springs.
PIM “provides enormous efficiency for distributors that use both Web and catalog channels”
First steps to getting ready for your product information management or product master data management initiative.
Product information is a “telemetry signal” that indicates the strength or weakness of your business.
BPM is essential in governing master data and managing its use throughout the enterprise.
(Part of a series on how companies can leverage their master product data for more efficient operations and competitive advantage.)
The marketing channels that leading distributors use can be more efficient and effective with product information that’s clean, current, and correct. Read the rest of this entry »
From catalogs to supply chains, electronics distributors in all business models benefit from high-quality master product data. Read the rest of this entry »