How to Manage Content and Cross-Media Campaigns Like a Rock Star

February 22, 2012

If you’ve ever wanted to be a rock star in the world of multichannel publishing and marketing, the “school of rock” starts next Monday, February 27, at eTail Palm Springs. 

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Product information management lies at the heart of e-commerce / print catalog synergy.

December 15, 2011

PIM “provides enormous efficiency for distributors that use both Web and catalog channels”

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Preparing for PIM

October 27, 2011

First steps to getting ready for your product information management or product master data management initiative.

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What is your product information telling your customers?

August 10, 2011

Product information is a “telemetry signal” that indicates the strength or weakness of your business. 

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Applied MDM: Business process management.

July 15, 2011


BPM is essential in governing master data and managing its use throughout the enterprise.

(Part of a series on how companies can leverage their master product data for more efficient operations and competitive advantage.)

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How distributor marketing can benefit from applied master data management (MDM).

May 27, 2011


The marketing channels that leading distributors use can be more efficient and effective with product information that’s clean, current, and correct. Read the rest of this entry »

MDM helps electronics distributors across the spectrum.

April 13, 2011


From catalogs to supply chains, electronics distributors in all business models benefit from high-quality master product data. Read the rest of this entry »