How to Manage Content and Cross-Media Campaigns Like a Rock Star

If you’ve ever wanted to be a rock star in the world of multichannel publishing and marketing, the “school of rock” starts next Monday, February 27, at eTail Palm Springs. 

Mark Evans, Director of Content Publishing and Technology Applications at United Stationers (he even looks like a rock star)That’s when Mark Evans, director of content publishing and technology applications at United Stationers, will present “How To Manage Content and Cross-Media Campaigns Like A Rock Star” at eTail Palm Springs 2012, being held at the JW Marriott Desert Springs in Palm Desert, California.

Mark’s session will provide you with “actionable information and strategies to employ as soon as you return to the office.” A few topics Mark will cover at this 3:00 p.m. session:

  • Effective content management from product and beyond
  • Cross-media publishing and campaigns
  • Innovation vs. cost cutting — persuasion is not a commodity
  • Real-world case studies
  • Driving change in a large corporation

United Stationers is a $4.8 billion retail distributor of office supplies and workplace products and the nation’s seventh largest multichannel merchant. Mark is a compelling speaker and an expert in leveraging marketing content in cross-media campaigns for greater retailer success.

We should know; Mark and United Stationers are Enterworks customers, using Enterworks Enable to manage and publish their content for “marketing campaigns that support customer retention, new customer acquisition and sales growth,” as a recent Internet Retailer article put it.

The article details how Enable lets United Stationers dynamically assemble marketing collateral and other sales material to help their retailers sell the products it supplies them. Using Enable, Mark’s team can

…manage the product information and associated rich media assets, like product photos and videos, for all of its products. [It can also] manage the brand assets of its resellers, such as their logos, messaging themes and local selling information so it can create marketing collateral that appears custom-made and targeted to retailers’ customers. It also can distribute the marketing campaigns on retailers’ behalf, such as via an e-mail blast to customers.

If you’re a retailer or retail distributor, you won’t want to miss Mark’s session.  Put his session — February 27 at 3:00 p.m. — on your eTail Palm Springs agenda and say hi for us when you see him.

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