3 Responses to Quality data = accurate search = satisfied customers.

  1. […] That phrase made me think of the importance of having a taxonomy for your organization, especially a product taxonomy for organizing product information. It helps your personnel more accurately define products as unique entities rather than doing a “taxonomic carpet-bombing run” – letting personnel add new products at will without seeing if something by those names already exists.  It also helps smooth the process for adding and introducing new products to your offerings, and it improves the “findability” of your products in site searches.  (Also, check out an earlier Enterworks blog post on this theme.) […]

  2. […] Greater findability and customer satisfaction are two more reasons that better product information leads to more effective multichannel marketing and sales. […]

  3. […] between the magazine’s Market Leaders and other distributors. An MDM platform can manage search-friendly taxonomies and keyword-rich attributes to ensure successful search […]

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