Part 2 — More on social media: a powerful vector for sharing product information.

November 26, 2010


Social media can be the accelerant for red-hot marketing and sales or for marketing and sales disaster.  What makes the difference?  Good product information.

Read the rest of this entry »

Part 1 — Mobile and social media: From multichannel to omnichannel commerce.

November 23, 2010


Together, these powerful technologies are compelling business and consumer marketers to clean up and better manage their product information. 

Read the rest of this entry »

Sound services management leads to higher sales.

November 19, 2010


With the right processes and systems in place, services can ‘sku’ your sales higher. Just make sure your products and services are “naturally adjacent” in your master data repository.

Read the rest of this entry »

‘Tis the season to be managing marketing assets.

November 12, 2010


If you’re in charge of managing your company’s digital marketing assets, ask for the gift that pays for itself through greater efficiency and reduced costs. 

Read the rest of this entry »