Social media can be the accelerant for red-hot marketing and sales or for marketing and sales disaster. What makes the difference? Good product information.
With the right processes and systems in place, services can ‘sku’ your sales higher. Just make sure your products and services are “naturally adjacent” in your master data repository.
If you’re in charge of managing your company’s digital marketing assets, ask for the gift that pays for itself through greater efficiency and reduced costs.