How to Manage Content and Cross-Media Campaigns Like a Rock Star

February 22, 2012

If you’ve ever wanted to be a rock star in the world of multichannel publishing and marketing, the “school of rock” starts next Monday, February 27, at eTail Palm Springs. 

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Print catalogs: Taboo?

January 4, 2012


Are they “obsolete” and “old-fashioned”? Or “a unique opportunity to engage at new levels while enhancing your online activities”?

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Product information management lies at the heart of e-commerce / print catalog synergy.

December 15, 2011


PIM “provides enormous efficiency for distributors that use both Web and catalog channels”

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Technology changes; the need for data quality doesn’t.

November 2, 2011


Sound product information is more important than ever after 20 years of online computing and communications.

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Preparing for PIM

October 27, 2011


First steps to getting ready for your product information management or product master data management initiative.

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Mobile commerce requires sound product information for success.

September 23, 2011


“Tiny Internet” has big potential for consumer and business markets.

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Speed-diagnosing problems in your business.

September 8, 2011


Four questions to jump-start your thinking about solutions to your organization’s
process problems.

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Master data management: dialysis for enterprise data.

August 31, 2011


MDM keeps enterprises from poisoning themselves with their own data. 

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How reliable product data enables rapid-response marketing.

August 19, 2011


Have confidence in your data and be able to deploy it quickly and efficiently.

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What is your product information telling your customers?

August 10, 2011


Product information is a “telemetry signal” that indicates the strength or weakness of your business. 

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Maximizing your investment in “best-in-class” solutions.

August 2, 2011


Update your processes to take advantage of capabilities that new tools offer.

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Data governance and marketing applications: it’s time to get started.

July 29, 2011

 

“The best time to plant a tree is 20 years ago. The second-best time is now.”

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