Bringing old data to life.

 

Behold, all things are new – with a little help from sound data governance and migration practices.

Part 2 — More on social media: a powerful vector for sharing product information.

 

Social media can be the accelerant for red-hot marketing and sales or for marketing and sales disaster.  What makes the difference?  Good product information.

Walmart reverses course on SKU rationalization; product data becomes more important than ever.

 

Walmart appears to have thrown in the towel on SKU rationalization. Now, at least, they’ll have a larger selection of towels to choose from.  It’s likely that leading retailers in several industries will take a harder look at their own SKU rationalization plans and make adjustments to ensure customer satisfaction and retention.

Retailers are dumping brands; what you can do about it.

 

By properly managing the information about their products, CPG companies can solve some of the problems retailers face in carrying and selling their brands.