Applied MDM: Business process management.

 

BPM is essential in governing master data and managing its use throughout the enterprise.

(Part of a series on how companies can leverage their master product data for more efficient operations and competitive advantage.)

How distributor marketing can benefit from applied master data management (MDM).

 

The marketing channels that leading distributors use can be more efficient and effective with product information that’s clean, current, and correct.

Data quality: first things first.

 

In the realm of “cart-and-horse,” “chicken-and-egg” analogies, it’s hard to argue that anything goes first or comes before data quality.

Part 3 — Social and mobile BPM: the debate continues.

 

If customers today are mobile and social, then employees are, too.  How are mobile technology and social media affecting workflow automation?

Sound services management leads to higher sales.

 

With the right processes and systems in place, services can ‘sku’ your sales higher. Just make sure your products and services are “naturally adjacent” in your master data repository.

Bringing master data management to life.

 

“MDM solutions by themselves provide little value.”  Until they’re linked to real-world front ends that serve your business users, they aren’t going to help your business.

MDM and BPM: “Just like Romeo and Juliet…”

 

…except with a happier ending.

Until recently, the MDM and BPM nuptials have seemed more like Romeo and Juliet.  But now the star-cross’d lovers are finally making their long-standing marriage public.