Have confidence in your data and be able to deploy it quickly and efficiently.
Product information is a “telemetry signal” that indicates the strength or weakness of your business.
The marketing channels that leading distributors use can be more efficient and effective with product information that’s clean, current, and correct. Read the rest of this entry »
A resource for companies that are ready to start the process of acquiring a product MDM or PIM solution.
Restaurant chains are a classic example of why an MDM repository shouldn’t become another inert, isolated stovepipe of information.
What two disgruntled dinosaur hunters can teach us about best practices in product information management.
“MDM solutions by themselves provide little value.” Until they’re linked to real-world front ends that serve your business users, they aren’t going to help your business.
Walmart appears to have thrown in the towel on SKU rationalization. Now, at least, they’ll have a larger selection of towels to choose from. It’s likely that leading retailers in several industries will take a harder look at their own SKU rationalization plans and make adjustments to ensure customer satisfaction and retention.
By properly managing the information about their products, CPG companies can solve some of the problems retailers face in carrying and selling their brands.