How reliable product data enables rapid-response marketing.

Have confidence in your data and be able to deploy it quickly and efficiently.

What is your product information telling your customers?

Product information is a “telemetry signal” that indicates the strength or weakness of your business. 

How distributor marketing can benefit from applied master data management (MDM).

 

The marketing channels that leading distributors use can be more efficient and effective with product information that’s clean, current, and correct.

Software Marketing Part Deux: Enterworks RFI Template for PIM and Product MDM

 

A resource for companies that are ready to start the process of acquiring a product MDM or PIM solution.

Delicious data.

 

Restaurant chains are a classic example of why an MDM repository shouldn’t become another inert, isolated stovepipe of information. 

The “Got No Product Descriptions in My Inventory System” Blues.

 

A song in the key of ERP Flat.

“Taxonomic carpet-bombing.”

 

What two disgruntled dinosaur hunters can teach us about best practices in product information management.

Part 2 — More on social media: a powerful vector for sharing product information.

 

Social media can be the accelerant for red-hot marketing and sales or for marketing and sales disaster.  What makes the difference?  Good product information.

Part 1 — Mobile and social media: From multichannel to omnichannel commerce.

 

Together, these powerful technologies are compelling business and consumer marketers to clean up and better manage their product information. 

Bringing master data management to life.

 

“MDM solutions by themselves provide little value.”  Until they’re linked to real-world front ends that serve your business users, they aren’t going to help your business.

Walmart reverses course on SKU rationalization; product data becomes more important than ever.

 

Walmart appears to have thrown in the towel on SKU rationalization. Now, at least, they’ll have a larger selection of towels to choose from.  It’s likely that leading retailers in several industries will take a harder look at their own SKU rationalization plans and make adjustments to ensure customer satisfaction and retention.

Retailers are dumping brands; what you can do about it.

 

By properly managing the information about their products, CPG companies can solve some of the problems retailers face in carrying and selling their brands.