Print catalogs: Taboo?

Are they “obsolete” and “old-fashioned”? Or “a unique opportunity to engage at new levels while enhancing your online activities”?

Mobile commerce requires sound product information for success.

“Tiny Internet” has big potential for consumer and business markets.

Speed-diagnosing problems in your business.

Four questions to jump-start your thinking about solutions to your organization’s process problems.

Master data management: dialysis for enterprise data.

MDM keeps enterprises from poisoning themselves with their own data. 

How reliable product data enables rapid-response marketing.

Have confidence in your data and be able to deploy it quickly and efficiently.

Data governance and marketing applications: it’s time to get started.

 

“The best time to plant a tree is 20 years ago. The second-best time is now.”

“Rogue IT” or the Little Red Hen?

 

It’s hard to label business units as “going rogue” for taking the initiative to help themselves, any more than you’d call the Little Red Hen “going rogue” for feeding her chicks. But you still need a vision for taking care of the whole flock.

The IT Reformation and the Splinternet

 

Business users are freeing themselves from the constraints of the IT department with information technologies that work together less and less effectively. What will this mean for data governance and related disciplines?

Applied MDM: Layout Manager for dynamic catalog publishing.

 

A flexible technique for using master product data in multichannel catalog production.

(Part of a series on how companies can leverage their master product data for more efficient operations and competitive advantage.)

“Applied MDM”: leveraging master data for efficient operations and competitive advantage.

 

…and never let the audience know how hard you’re working. 

MDM and SaaS: Head in the clouds?

 

A thoughtful, evolutionary migration of MDM to the cloud is one thing.  Announcing a trend just because it’s trendy is another.

Which do you love more: your ERP system or quality data?

 

Most companies accept making large investments in ERP systems.  But they hesitate to invest in tools to manage and leverage the product data those systems use.