The marketing channels that leading distributors use can be more efficient and effective with product information that’s clean, current, and correct. Read the rest of this entry »
How distributor marketing can benefit from applied master data management (MDM).
May 27, 2011
2 Comments | 
Applied MDM, Catalogs, Multichannel Marketing, Multichannel Publishing, Product Information Management, Workflow | Tagged: Distributors | 
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Posted by enterworks
“Applied MDM”: leveraging master data for efficient operations and competitive advantage.
May 20, 2011
…and never let the audience know how hard you’re working. Read the rest of this entry »
2 Comments | Applied MDM, Catalogs, Data Quality, master data management, Multichannel Marketing, Multichannel Publishing | Permalink
Posted by fmjohnson
MDM and SaaS: Head in the clouds?
May 12, 2011
A thoughtful, evolutionary migration of MDM to the cloud is one thing. Announcing a trend just because it’s trendy is another.
Leave a Comment » | master data management | Tagged: cloud, saas | Permalink
Posted by fmjohnson
Which do you love more: your ERP system or quality data?
May 4, 2011
Most companies accept making large investments in ERP systems. But they hesitate to invest in tools to manage and leverage the product data those systems use.
6 Comments | Data Quality, Information Management, master data management | Tagged: ERP | Permalink
Posted by fmjohnson
