How to Manage Content and Cross-Media Campaigns Like a Rock Star

If you’ve ever wanted to be a rock star in the world of multichannel publishing and marketing, the “school of rock” starts next Monday, February 27, at eTail Palm Springs. 

Print catalogs: Taboo?

Are they “obsolete” and “old-fashioned”? Or “a unique opportunity to engage at new levels while enhancing your online activities”?

Product information management lies at the heart of e-commerce / print catalog synergy.

PIM “provides enormous efficiency for distributors that use both Web and catalog channels”

Technology changes; the need for data quality doesn’t.

Sound product information is more important than ever after 20 years of online computing and communications.

Preparing for PIM

First steps to getting ready for your product information management or product master data management initiative.

Mobile commerce requires sound product information for success.

“Tiny Internet” has big potential for consumer and business markets.

Speed-diagnosing problems in your business.

Four questions to jump-start your thinking about solutions to your organization’s process problems.

Master data management: dialysis for enterprise data.

MDM keeps enterprises from poisoning themselves with their own data. 

How reliable product data enables rapid-response marketing.

Have confidence in your data and be able to deploy it quickly and efficiently.

What is your product information telling your customers?

Product information is a “telemetry signal” that indicates the strength or weakness of your business. 

Maximizing your investment in “best-in-class” solutions.

Update your processes to take advantage of capabilities that new tools offer.

Data governance and marketing applications: it’s time to get started.

 

“The best time to plant a tree is 20 years ago. The second-best time is now.”